Fuelling the Snack Rebellion ~ Chuckle x Health&Hustle
18 Aug 2025
Our Clean‑Label Cookies Crash Health & Hustle—with Many More to Come
On June 29, 2025, under Navi Mumbai’s bright monsoon sky, we rolled up to Ileseum Clubs by Raheja District Arena with nothing but a crate of Chuckle cookies and a dream: prove that clean‑label, gluten‑free snacking can fuel even the hardest hustles.
From Squats to Sweetness: A Day with Health & Hustle
When the Health & Hustle crew invited us to be their official snack partner, Payal and I exchanged one look—equal parts excitement and mild terror. Could cookies truly keep pace with paddle, badminton, and Pickleball? Spoiler: they did.
As 50+ fitness enthusiasts powered through circuits, the real‑kitchen ingredients in our cookies—rolled oats, organic jaggery, cold‑pressed rice bran oil—worked behind the scenes. No preservatives. No fake sugar highs. Just steady, natural energy to push past that extra round.
Between sweaty high‑fives and breathless laughter, we watched players pause for a crumb‑break, hands dusted in flour and determination. The moment someone bit into our Almond Grit cookie and raised an eyebrow mid‑squat… that was the proof we needed: Chuckle belongs in every hustle.
Why a Gluten‑Free, Clean‑Label Cookie?
Real ingredients, real impact: You won’t find any chemicals or preservatives on our labels—only what you’d grab in your kitchen.
No crash, all charge: Jaggery’s natural sweetness keeps your blood sugar steady long after the last bite.
Guilt‑free indulgence: Because “snack” shouldn’t make you feel bad. It should make you smile.
Beyond Fitness: Our Pop‑Up Passport
We loved powering Health & Hustle’s workout so much, we’re taking the show on the road. Next up: pop‑up cookie bars at co‑working spaces, art galleries, tech meetups—even chai stands at your favorite weekend markets.
Imagine: you’re at a poetry slam in Kala Ghoda. Between verses, you reach for a Chuckle Grain Theory—the perfect fuel for creative flow. Or you’re closing a pitch deck in BKC, and a Chuckle box arrives courtesy of your boss, pairing perfectly with your evening chai.
Each pop‑up will blend the same human touch and joyful energy we brought to Health & Hustle, but with fresh themes, local partnerships, and bold new ways to “snack outside the box.”
Join the Rebellion
Whether you’re an art‑lover, a code‑cruncher, or a fitness junkie, there’s a Chuckle moment waiting for you. Keep an eye on our Blog and Instagram for upcoming pop‑up dates—because the snack revolution is just getting started.
Want Chuckle at your next event? Drop us a line at snack@eatchuckle.com or request a trial pack on our Chuckle@Work page.
