We made Chuckle because Indian snacking deserved better.
Every snack in India was either junk or "health food." We didn't want either. We wanted something made from real ingredients — not as a diet choice, not as a medical necessity — just because that's the right way to make food. So we built a 100% dedicated gluten-free facility. We use jaggery instead of white sugar — not because it sounds better on a label, but because it actually is. We test every batch. We use dark chocolate that tastes like dark chocolate.
No explanation needed. Just a better snack.
Payal & Shubham
Co-founders, Chuckle
ingredient truth
what's actually inside.
Every ingredient. Every reason.
Ingredient
The Truth
GF Rolled Oats Flour
The base. Naturally gluten-free, grown and milled in a dedicated GF facility. Real grain — not a starch filler.
Dark Chocolate Chunks
Real chocolate pieces, not cocoa-flavoured compounds. The kind that melts properly. The kind you can taste.
Jaggery
Traditional Indian sweetener. No white sugar, no refining, no bleaching. Adds depth, not just sweetness. Only 3.18g added sugar per 100g.
Rice Bran Oil
High smoke point, neutral flavour. The fat that lets the chocolate and oats speak for themselves.
Desiccated Coconut
Texture and a quiet tropical note. Real coconut, not coconut flavouring.
Cocoa Powder
Depth of flavour. Works with the dark chocolate chunks to make this taste like a proper dark chocolate cookie.
Flax Seeds
Omega-3s and texture. Not in there to make a health claim — in there because they make the cookie better.
Why to choose us?
100% GF
Dedicated Facility
Batch Tested
Real Ingredients
Actual Delicious
100% GF
Dedicated Facility
Batch Tested
Real Ingredients
Actual Delicious
Customer Reviews
Overall rating: 4.1 / 5 from 48 reviews.
Love the taste. But very fragile despite the vacuum pack and airtight seal
Absolutely crap service from you people. You keep sending emails to ask how the product was. Don't you have a system that actually tells you that the product has still not been delivered 20 days after the order has been placed? Dude, you guys will not last for more than another 3 months if this is how you're handling your business. Absolutely shit
What impressed me the first time I ordered the Dark Matter cookies from Chuckle, was the world class packing of the product.. I’ve suggested this to a couple of friends who have also placed orders.. as far as the Almond Grit cookies are concerned, my initial impression hasn’t changed.. keep on keeping on, Chuckle.. I’m certain you’re already Chuckling all the way to the bank..!
Every bite is very crispy and delicious. Loved it . I feel my grandson would love it. I am planning to take if for him when I visit him. Thank you for giving me a delicious experience of the cookie❤️❤️❤️🙏🙏
I had placed order on 10 of September but still I have not received ,I had called for some event,my even also got over and still I didn't receive my order ,if you are dealing with food industry should make sure that order should reach within 3-4 working days.
Request please cancel my order and refund the money
Thank you
my order hasn’t even come it was supposed to come yesterday now it’s saying it’s damaged… this is rlly confusing since i was told that my order wud deliver before 7pm yesterday i really hope you guys can rectify this
The grain theory and The Dark matter- were very well crafted and thoughtfully packaged! Cookies made with indigenous ingredients - do not travel well and hence the packaging was done thoughtfully! The cookies are pleasant- a good size and not overtly sweet! Brilliant product for kids
We didn’t get the order only and we are very disappointed that there is no .. way u can count you guys. And after making the payment also I don’t get the delivery. I am going to mark on social media.
Store owner replied:
Hey,
We are genuinely concerned to hear that you did not receive your order for Dark Matter × Grain Theory ( Dark Chocolate & Chocolate Chips) after payment. This is certainly not the experience we want for our customers, and we understand your frustration regarding the delivery issue. We are facing a lot of issues from our delivery partner we would like to refund your amount and apologize from our end.
Enjoying the taste with a guilt free feeling.
Feels light and doesn't give a bloated feeling. Overall...Good taste, Gut friendly and Satisfy the craving staying guilt free!
The both types of cookies are excellent in taste. These are crispy, light, full of flavor and not too sweet. I liked the packaging too. Individual cookie has its own wrap and hence flavors remain intact & fresh. I am truly enjoying the product.
Cookies are good. Packing was really awesome. Just 1 thing i think can be improved is - there is a strong taste of jaggery in the cookies, even the chocolate one doesnt taste much like chocolate, its just sweet. May be try making it more chocolatey and less sweet.
It's really good in taste and texture. I really hope that they are all clean ingredients that you have mentioned in the add and there is no hidden sugar or other unwanted stuff.
If this is true then you have made a commendable product
Jaggery. That's it. No refined sugar, no stevia, no "natural sweetener complex." Jaggery. It sweetens. It has a 2,000-year track record. We like it.
Is it really 100% gluten-free?
Yes. Dedicated facility — not "processed in a facility that may contain wheat." Gluten has never entered our production building. Tested below 20ppm every batch. QR on the pack links to the lab report.
Is it dairy-free?
No — it contains milk. The dark chocolate carries dairy. If you have a severe dairy allergy, check the allergen certificate via the pack QR for your specific batch.
How many cookies per pack?
One serving is one 50g cookie. Each box has 7 cookies — 350g in total. You can buy one, two, or three boxes, as many as you want. Most people go for the box of two, and honestly, that's the move.
FLAVOUR: Dark Chocolate Oat & Ragi Cookies
a seriously crunchy chocolate chip cookie made with gluten-free grains, jaggery, dark chocolate & real ingredients.
