We made Chuckle because Indian snacking deserved better.
Every snack in India was either junk or "health food." We didn't want either. We wanted something made from real ingredients — not as a diet choice, not as a medical necessity — just because that's the right way to make food. So we built a 100% dedicated gluten-free facility. We use jaggery instead of white sugar — not because it sounds better on a label, but because it actually is. We test every batch. We use dark chocolate that tastes like dark chocolate.
No explanation needed. Just a better snack.
Payal & Shubham
Co-founders, Chuckle
ingredient truth
what's actually inside.
Every ingredient. Every reason.
Ingredient
The Truth
GF Rolled Oats Flour
The base. Naturally gluten-free, grown and milled in a dedicated GF facility. Real grain — not a starch filler.
Dark Chocolate Chunks
Real chocolate pieces, not cocoa-flavoured compounds. The kind that melts properly. The kind you can taste.
Jaggery
Traditional Indian sweetener. No white sugar, no refining, no bleaching. Adds depth, not just sweetness. Only 3.18g added sugar per 100g.
Rice Bran Oil
High smoke point, neutral flavour. The fat that lets the chocolate and oats speak for themselves.
Desiccated Coconut
Texture and a quiet tropical note. Real coconut, not coconut flavouring.
Cocoa Powder
Depth of flavour. Works with the dark chocolate chunks to make this taste like a proper dark chocolate cookie.
Flax Seeds
Omega-3s and texture. Not in there to make a health claim — in there because they make the cookie better.
Why to choose us?
100% GF
Dedicated Facility
Batch Tested
Real Ingredients
Actual Delicious
100% GF
Dedicated Facility
Batch Tested
Real Ingredients
Actual Delicious
Customer Reviews
Overall rating: 4.2 / 5 from 36 reviews.
Love the taste. But very fragile despite the vacuum pack and airtight seal
Enjoying the taste with a guilt free feeling.
Feels light and doesn't give a bloated feeling. Overall...Good taste, Gut friendly and Satisfy the craving staying guilt free!
The grain theory and The Dark matter- were very well crafted and thoughtfully packaged! Cookies made with indigenous ingredients - do not travel well and hence the packaging was done thoughtfully! The cookies are pleasant- a good size and not overtly sweet! Brilliant product for kids
We didn’t get the order only and we are very disappointed that there is no .. way u can count you guys. And after making the payment also I don’t get the delivery. I am going to mark on social media.
Store owner replied:
Hey,
We are genuinely concerned to hear that you did not receive your order for Dark Matter × Grain Theory ( Dark Chocolate & Chocolate Chips) after payment. This is certainly not the experience we want for our customers, and we understand your frustration regarding the delivery issue. We are facing a lot of issues from our delivery partner we would like to refund your amount and apologize from our end.
The both types of cookies are excellent in taste. These are crispy, light, full of flavor and not too sweet. I liked the packaging too. Individual cookie has its own wrap and hence flavors remain intact & fresh. I am truly enjoying the product.
Cookies are good. Packing was really awesome. Just 1 thing i think can be improved is - there is a strong taste of jaggery in the cookies, even the chocolate one doesnt taste much like chocolate, its just sweet. May be try making it more chocolatey and less sweet.
It's really good in taste and texture. I really hope that they are all clean ingredients that you have mentioned in the add and there is no hidden sugar or other unwanted stuff.
If this is true then you have made a commendable product
Since i have a sweet tooth i find it difficult to stop after two three bites and for my age and health reasons I would have preferred smaller size cookies to resist the temptation of eating more than one should.
The cookie is great !
However please substitute sugar and also please please reduce the plastic packaging.
I am not planning on re purchasing only bcse of the excess plastic.
It was just another order, was what I thought, when I placed an order for these cookies.. the offer was too good to let up.., so I went ahead..
When it arrived.., I was pretty impressed with the packing.. but what blew my mind, was the actual packaging of the product..! I don’t think I’ve seen this kind of packing, even abroad..! The vacuum sealing of the cookie was a masterstroke..
Looking forward to many more such experiences.. Keep on keeping on..!
Jaggery. That's it. No refined sugar, no stevia, no "natural sweetener complex." Jaggery. It sweetens. It has a 2,000-year track record. We like it.
Is it really 100% gluten-free?
Yes. Dedicated facility — not "processed in a facility that may contain wheat." Gluten has never entered our production building. Tested below 20ppm every batch. QR on the pack links to the lab report.
Is it dairy-free?
No — it contains milk. The dark chocolate carries dairy. If you have a severe dairy allergy, check the allergen certificate via the pack QR for your specific batch.
How many cookies per pack?
One serving is one 50g cookie. Each box has 7 cookies — 350g in total. You can buy one, two, or three boxes, as many as you want. Most people go for the box of two, and honestly, that's the move.
Buy the Dark Matter Box. Get the Grain Theory Box free. Dark Matter is 70% dark chocolate, ragi, flax seeds, oats, jaggery-sweetened. Dense. Intense. Snaps clean. The cookie that means business with cocoa. Grain Theory is chocolate chips on a multigrain base of oats...
Dark Chocolate Cookies | 250g
Deep cocoa. Real dark chocolate chunks, the way it should be. Jaggery-sweetened, not white sugar.
1 Box = 5 Cookies (50 g each)
FLAVOUR: Dark Chocolate Oat & Ragi Cookies
a seriously crunchy chocolate chip cookie made with gluten-free grains, jaggery, dark chocolate & real ingredients.
