We made Chuckle because Indian snacking deserved better.
Every snack in India was either junk or "health food." We didn't want either. We wanted something made from real ingredients — not as a diet choice, not as a medical necessity — just because that's the right way to make food.
So we built a 100% dedicated gluten-free facility. We use jaggery instead of white sugar — not because it sounds better on a label, but because it actually is. We test every batch. We use dark chocolate that tastes like dark chocolate.
No explanation needed. Just a better snack.
Payal & Shubham
Co-founders, Chuckle
Customer Reviews
Overall rating: 4.5 / 5 from 755 reviews.
Love the taste. But very fragile despite the vacuum pack and airtight seal
The cookies are amazing! Snacking made guilt free. Really a very good option especially for peeps like me looking to manage their weight and have a sweet tooth!
Enjoying the taste with a guilt free feeling.
Feels light and doesn't give a bloated feeling. Overall...Good taste, Gut friendly and Satisfy the craving staying guilt free!
I buy the cookies from them since the beginning… got to know of them through a startup convention… since been a loyal customer prefect for midnight snack without guilt…
The grain theory and The Dark matter- were very well crafted and thoughtfully packaged! Cookies made with indigenous ingredients - do not travel well and hence the packaging was done thoughtfully! The cookies are pleasant- a good size and not overtly sweet! Brilliant product for kids
We didn’t get the order only and we are very disappointed that there is no .. way u can count you guys. And after making the payment also I don’t get the delivery. I am going to mark on social media.
Store owner replied:
Hey,
We are genuinely concerned to hear that you did not receive your order for Dark Matter × Grain Theory ( Dark Chocolate & Chocolate Chips) after payment. This is certainly not the experience we want for our customers, and we understand your frustration regarding the delivery issue. We are facing a lot of issues from our delivery partner we would like to refund your amount and apologize from our end.
The both types of cookies are excellent in taste. These are crispy, light, full of flavor and not too sweet. I liked the packaging too. Individual cookie has its own wrap and hence flavors remain intact & fresh. I am truly enjoying the product.
Cookies are good. Packing was really awesome. Just 1 thing i think can be improved is - there is a strong taste of jaggery in the cookies, even the chocolate one doesnt taste much like chocolate, its just sweet. May be try making it more chocolatey and less sweet.
It's really good in taste and texture. I really hope that they are all clean ingredients that you have mentioned in the add and there is no hidden sugar or other unwanted stuff.
If this is true then you have made a commendable product
Jaggery. That's it. No refined sugar, no stevia, no "natural sweetener complex." Jaggery. It sweetens. It has a 2,000-year track record. We like it.
Is it really 100% gluten-free?
Yes. Dedicated facility — not "processed in a facility that may contain wheat." Gluten has never entered our production building. Tested below 20ppm every batch. QR on the pack links to the lab report.
Is it dairy-free?
The dark chocolate chips we use are 55%+ cocoa solids — check the allergen certificate via the pack QR for your specific batch if you have a severe dairy allergy.
How many cookies per pack?
1 per pack/50g. 1, 5, and 10-cookie options also available. Best consumed at 4pm, in one sitting, without sharing.
Buy the Dark Matter Box. Get the Grain Theory Box free. Dark Matter is 70% dark chocolate, ragi, flax seeds, oats, jaggery-sweetened. Dense. Intense. Snaps clean. The cookie that means business with cocoa. Grain Theory is chocolate chips on a multigrain base of oats...
Dark Chocolate Cookies | 250g
Deep cocoa. Real dark chocolate chunks, the way it should be. Jaggery-sweetened, not white sugar.
1 Box = 5 Cookies (50 g each)
FLAVOUR: Dark Chocolate Oat & Ragi Cookies
a seriously crunchy chocolate chip cookie made with gluten-free grains, jaggery, dark chocolate & real ingredients.
